Start
To get going with one agent on your site and phone.
€49/month
Billed monthly, excluding VAT
Phone minutes60
Chat conversations300
Agents1
Users2
Phone numbers1
- Phone, WhatsApp, chat and email
- Ready-made automations
- Extra minute €0.50
You pay for volume, not for channels.
Phone, WhatsApp, website chat and email come with every plan from Start up: you only choose how many minutes and chats you need, and 60 minutes is about 30 two-minute calls. If website chat is all you need, there is Chat at €19. Prices exclude VAT.
14-day trialNo set-up feeNo lock-in
Growth
To call back every lead and fill your calendar.
€99/month
Billed monthly, excluding VAT
Phone minutes220
Chat conversations1,000
Agents3
Users2
Phone numbers1
- Everything in Start
- More minutes, chats and agents
- Extra minute €0.45
Pro
For more locations, more agents and high volumes.
€249/month
Billed monthly, excluding VAT
Phone minutes620
Chat conversations2,000
Agents10
Users3
Phone numbers2
- Everything in Growth
- 2 numbers and 10 agents
- Extra minute €0.40
Chat
Just your website, WhatsApp and email, no phone.
€19/month
Billed monthly, excluding VAT
Chat conversations300
Agents1
Users2
Agency
For agencies serving several clients: one workspace each, one shared credit.
€499/month
Billed monthly, excluding VAT
Phone minutes1,240
Chat conversations4,000
Phone numbers5
Workspaces5
Agents25
Users5
Extra minute€0.40
Prices exclude VAT. 14-day trial, no set-up fee, no lock-in. WhatsApp is pay-as-you-go from your credit, at Meta's rate plus 25%. Chat beyond the plan €0.05 per conversation.
What will it really cost? Move the sliders.
Tell us how many calls and chats you expect in a month. The calculator picks the cheapest plan and adds only what goes over it.
inbound and outbound
WhatsApp not included: it is pay-as-you-go
Best for you
/month, excl. VAT
Plan fee
Estimated minutes
Minutes over the plan
Chats over the plan
Plan by plan, line by line.
Everyone gets the same features, with the phone from Start up. Only the included volumes and the price of an extra minute change.
| What's included | Chat | Start | Growth | Pro | Agency |
|---|---|---|---|---|---|
| Monthly price | €19/month | €49/month | €99/month | €249/month | €499/month |
| Paid yearly | €16/month | €41/month | €83/month | €208/month | €416/month |
| Phone minutes included | — | 60 | 220 | 620 | 1,240 |
| Two-minute calls, roughly | — | 30 | 110 | 310 | 620 |
| Chat conversations included | 300 | 300 | 1,000 | 2,000 | 4,000 |
| Phone numbers | — | 1 | 1 | 2 | 5 |
| Workspaces | 1 | 1 | 1 | 2 | 5 |
| Agents | 1 | 1 | 3 | 10 | 25 |
| Users | 2 | 2 | 2 | 3 | 5 |
| Phone | — | Included | Included | Included | Included |
| WhatsApp, chat and email | Included | Included | Included | Included | Included |
| Extra minute | — | €0.50 | €0.45 | €0.40 | €0.40 |
| Extra chat conversation | €0.05 | €0.05 | €0.05 | €0.05 | €0.05 |
All prices exclude VAT. Two-minute calls are there to help you picture it, not a limit.
Go over the plan and you pay only the difference.
No forced upgrade. Whatever you use on top has a fixed price, and you see it item by item.
- MinutesEach phone minute over the plan: €0.50 on Start, €0.45 on Growth, €0.40 on Pro and Agency.phone
- ChatsEach conversation over the plan costs €0.05, on any plan.website chat
- WhatsAppEach message is drawn from your credit: Meta's rate and our provider Twilio's fee, plus 25%. A promotional message costs about €0.09, a reply within 24 hours less than one cent.pay as you go
Minutes used236220 included
Chats used8701,000 included
Extra minutes16at €0.45
16 minutes over the plan
16 × €0.45€7.20
16 × €0.45€7.20
Chats within the plan
870 of 1,000€0
870 of 1,000€0
WhatsApp messages
Meta's rate plus 25%Pay as you go
Meta's rate plus 25%Pay as you go
Numbers, workspaces and yearly billing.
You don't need a bigger plan for one more number or one more client: add only what you need.
- Extra numberAnother Italian number for a second location or service.€5/month
- Extra workspaceA separate space with its own agents, contacts and numbers.€5/month
- YearlyPay once a year and save two months: €16 a month for Chat, €41 for Start, €83 for Growth, €208 for Pro, €416 for Agency. Minutes and chats still arrive month by month.2 months free
- Set-upNothing to pay to get started and no lock-in: on the monthly plan you cancel whenever you like.€0
Several locations, high volumes or an agency with many clients? The Agency plan has five workspaces, one per client behind a single login and one shared credit: see Marketing agencies. For Enterprise and agency agreements, talk to us.
Questions about pricing
Do prices include VAT?
No. All prices on this site exclude VAT, which is added to the invoice.
How does the trial work?
Before you pick a plan you try the agent live: up to 3 test calls to your own number and 20 chats a day. Then you start a plan with a 14-day trial.
How many calls fit in a plan?
It depends on how long they last. With two-minute calls, Start's 60 minutes come to about 30 calls, Growth's 220 to about 110, Pro's 620 to about 310 and Agency's 1,240 to about 620. Chat has no phone. The calculator above works it out with your own numbers.
Can I change plan or cancel?
Yes, whenever you like, from the Aurora dashboard. There is no set-up fee and no lock-in; with yearly billing you pay the year up front and save two months.
How much do WhatsApp messages cost?
They are pay-as-you-go from your credit: Meta's rate and our provider Twilio's fee, plus 25%. Today a promotional message costs about €0.09, a service message (confirmations, reminders) about €0.04 and a reply within 24 hours of the customer's message less than one cent. Messages outside the conversation window use templates approved by Meta.
Enter your website. In a few minutes you hear your assistant.
Aurora reads the site, tells you what it understood and prepares the agent. Then you try it live: it calls you, answers in your chat, fills in your form. You decide afterwards.
Rather talk it through with us?