Don't count conversations. Count results.

Choose the goal: appointments, qualified leads, customer support, reviews, reactivation or sales. When you open Aurora you see how many results you got and what each one cost, not minutes and messages.

Cost per resultOne inboxConversions sent to Meta and Google Ads

Results · appointments · last 30 days · example
Appointments96goal
Cost per appointment€2.35example
Reviews requested41automation
Phone
54 appointments
€2.10
Website chat
29 appointments
€1.60
WhatsApp
13 appointments
€3.90

WhatsApp and email in one place.

Every customer message lands in the same inbox. The AI drafts the reply, you check it and send it, or you assign the conversation to the right colleague.

  • AI draftsThe reply is already written, with your business's information. It goes out when you approve it.WhatsApp · email
  • AssignmentEvery conversation has an owner: nobody replies twice, nobody is left without a reply.team
  • Roles and spacesEveryone sees and does what they need. With several locations or brands you use separate workspaces.roles
Inbox · WhatsApp and email · example
Mark T. · WhatsApp
“Can I move Thursday's session?” · moved by the agent
Resolved
Paula Green · email
Asks about prices for a rehabilitation course
Draft ready
David R. · WhatsApp
Question about an invoice
Assigned to Chiara
Aurora's draft · email to Paula Green · exampleTo approve
Dear Paula, please find attached our price list for rehabilitation courses. To work out how many sessions you need we start with a first appointment: would Tuesday at 6pm suit you?

The customer's whole story on one record.

Calls, messages, appointments and notes, from every channel, in time order. When the customer calls again, whoever answers already knows everything.

  • Every channelPhone, WhatsApp, chat and email in the same timeline.contact 360
  • The fieldsReason, preferences and timing, filled in by the agent as it talks.agent
  • RecordingsListen to the call or read the summary with the lines that matter.phone
  • OrdersWith Shopify and WooCommerce, the record also shows the customer's orders and baskets.e-commerce
Contact · Anna Rinaldi · example

Anna Rinaldi · customer, physiotherapy

Website chat
Asks about hours and prices for rehabilitation
Mon 6:12pm
Call · 3 min
First appointment booked, shoulder pain · recording and summary
Tue 9:40am
WhatsApp
Reminder the day before, confirmed
Wed 10am
Appointment
First appointment, Thursday 11am
Done
Team note
Prefers mornings
Thu 12:05pm

Ask a question. It answers with your numbers.

“Ask Aurora” searches contacts, conversations, agents and pages of the app. And it answers questions about your account's numbers, with no reports to build.

  • Contacts“Who asked for a quote this week?”search
  • ConversationsThe calls and chats on a topic, in a moment.search
  • Agents and pagesGo straight to the agent or the screen you need.search
  • NumbersAppointments, leads, costs: ask and it answers with your account's data.answers
Ask Aurora · example
How many appointments from chat this month?

Aurora answers

29 appointments from your website chat this month, at €1.60 each. The best week was the second one.
Contacts
The 29 contacts with an appointment from chat
Open
Conversations
The chats that led to an appointment
Open

Results go back to your campaigns. So they learn.

When a contact from a campaign becomes an appointment or a qualified lead, Aurora reports it to Meta (Conversions API) and Google Ads. Your campaigns learn from what really happens, not just from forms filled in.

  • MetaThe result goes back through the Conversions API.CAPI
  • Google AdsThe result goes back as a campaign conversion.conversion
Conversions · today · example
Lead from a campaign
The agent books the appointment
Conversion back to the campaign
Luke R. · Google Ads
Appointment booked · Thu 5:30pm
To Google Ads
Sarah M. · Meta campaign
Qualified on the phone
To Meta
Mark D. · website form
No campaign · results home only
Internal

About results

What does “cost per result” mean?

It's what it cost you to get a result, for example an appointment. Aurora works it out for each goal, so you can see straight away whether the agent and your campaigns are paying off.

Which channels are in the inbox?

WhatsApp and email. For every message the AI drafts a reply and you can assign the conversation to a colleague. Calls and website chats are on the contact 360.

Can “Ask Aurora” see other accounts' data?

No. It only searches and answers about the contacts, conversations, agents and numbers in your own account.

How do conversions to Meta and Google Ads work?

Aurora reports the results achieved by contacts that came from your campaigns: to Meta through the Conversions API, to Google Ads as conversions. So your campaigns learn from what really happens.

Can I use Aurora for outbound calls too?

Yes, with outbound campaigns the agent calls or writes to your contacts. A lawful basis is always required and Aurora applies frequency limits. The results land on the same home, with their cost.

Enter your website. In a few minutes you hear your assistant.

Aurora reads the site, tells you what it understood and prepares the agent. Then you try it live: it calls you, answers in your chat, fills in your form. You decide afterwards.

Rather talk it through with us?