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How to request data deletion

Last updated: 6 November 2026Umanize S.r.l. · VAT IT04563040718[email protected]

This page explains which data Aurora Suite AI receives from Meta when a business connects its Facebook Pages or Instagram account, to receive Lead Ads contacts or Messenger and Instagram Direct messages, and how to request its deletion. Everything else is covered by the privacy policy.

1. What data we receive from Meta

  • For the business connecting its Pages or Instagram account: the ID and name of the selected Pages (and, for Instagram, the account's username) and a Page access token, stored encrypted. The Facebook user token is used only to list the Pages while connecting and is not kept for more than 15 minutes.
  • For people who fill in a Lead Ads form: the form answers (such as name, email and phone), the submission date, the consents ticked on the form, the IDs and names of the campaign, ad set, ad and form, and the platform (Facebook or Instagram).
  • For people who message the Page on Messenger or the account on Instagram Direct: the profile ID and, if available, name and username, the conversation messages and their attachments.

2. Who controls contact data

Contacts collected through forms and conversations on Messenger and Instagram belong to the business running the ad or managing the Page. Umanize S.r.l. processes them on its behalf as a data processor. If you filled in a business's form or messaged it, you can contact that business directly or write to us: we will forward the request and help you complete it.

3. If you connected a Page to Aurora

  1. For Lead Ads contacts, in Aurora open Contacts › Lead sources and disconnect the Page: we stop receiving contacts, remove Aurora's Lead Ads subscription from the Page and delete the token.
  2. For messages, in Aurora open Channels › Instagram and Messenger and disconnect the Page: we stop receiving messages, remove Aurora's messaging subscription from the Page and delete the token.
  3. On Facebook open Settings › Business integrations and remove Aurora Suite AI.
  4. To also delete contacts and messages already received, write to us as described below.

4. How to send the request

Email [email protected] with the subject "Meta data deletion", stating the email or phone used in the form, the profile you wrote from or the name of the connected Page.

If needed, we will ask you to confirm your identity. We reply within one month and confirm by email once the deletion is complete; backup copies are deleted automatically within 7 days. Data we are required by law to keep, such as billing records, is kept for the required period.

5. Controller and contacts

Umanize S.r.l., Via Donato De Leonardis, 5 - 71121 Foggia (FG), Italy, VAT 04563040718 - [email protected].